YouTube has reportedly begun slowing down video playback for users who have ad blockers enabled. Over the past weeks, many users have noticed that videos take longer to start—particularly if they use popular ad-blocking browser extensions.
What’s Happening?
Users are experiencing longer load times before videos play, even when their internet connection is stable. In some cases, videos pause or buffer at the beginning, mimicking the time that ads would normally play.
Additionally, YouTube is displaying pop-up messages urging users to disable their ad blocker or subscribe to YouTube Premium for an ad-free experience. If ignored, playback may be interrupted or restricted.
Why Is This Happening?
YouTube relies heavily on ad revenue to support content creators and the platform’s infrastructure. The platform has increased its efforts to limit the use of ad blockers, seeing them as a threat to its business model. This latest action appears to be part of a broader strategy to encourage users to view ads or pay for a subscription.
How Are Users Reacting?
The change has frustrated many users, with some calling it an unfair tactic. Others have looked for workarounds or alternative tools. Developers of popular ad blockers have acknowledged the issue and are working on updates to bypass the slowdown.
Conclusion
YouTube's new tactic highlights the growing tension between user experience and platform monetization. As the company continues to test new ways to enforce ad viewing, users may need to choose between watching ads or subscribing to avoid disruptions.
Image: T. Schneider/Shutterstock.com
